2024 NWSL Team Values
The 57% increase in the National Women's Soccer League (NWSL) is likely referring to a significant rise in viewership, fan engagement or revenue.
Several key factors have contributed to this growth:
There's been a growing global movement supporting women’s sports, including more media coverage and sponsorship deals. The success of the U.S. Women’s National Team, particularly in high-profile tournaments like the FIFA World Cup, has fueled interest in the NWSL.
The NWSL has secured improved broadcasting agreements with major networks, making the league more accessible to a wider audience.
The NWSL has attracted top international talent, which draws more fans to games and increases the overall visibility of the league. High-profile players from Europe, South America, and other parts of the world have added star power.
Significant investment from high-profile owners, leading to greater financial stability, improved infrastructure, and higher marketing budgets. This expansion boosts overall fan engagement and attendance. This follows the principle of all boats rise with a high tide. It is critical that club are well resourced and their capabilities are always improving as that’s what then drives the direct marketing, fan engagement and thus attendance and eyeball on the game.
