For GSF, the Swansea + Snoop Dogg narrative is a validation of our thesis. We’ve similarly structured our investments layering asset value (e.g., licenses, league positioning) with sweat equity assets: stakeholder relationships, academy development, brand content potential, and where relevant, global spikes through high-profile partners all while ensuring there's room for value‑adding investors to come in at a sensible valuation.

In an era where content is abundant, the ability to tell meaningful stories across multiple platforms is what sets successful sports organizations apart. At GSF Management Group, we are committed to harnessing the power of storytelling to not only elevate the profiles of athletes and teams but also to deepen the connection between fans and the sports they love.

The recent announcement of Peyton Manning joining the ownership group of Denver's new National Women's Soccer League (NWSL) team underscores the significant value that highly reputable sports superstars can bring to team acquisitions and funding initiatives.

This kind of institutional momentum reinforces our belief that the next decade of sports growth will be driven by forward-thinking investment in global, underserved markets — exactly where GSF is focused.

The success of franchises like the Liberty demonstrates that investing in women's sports is not just a noble endeavour but also a smart business decision, aligning with a modern audience that values inclusivity and empowerment.

This milestone exemplifies how strategic investments in sports franchises can yield substantial returns, aligning with GSF Management Group's focus on identifying and capitalizing on high-growth opportunities in the sports sector.

The 57% increase in the National Women's Soccer League (NWSL) is likely referring to a significant rise in viewership, fan engagement or revenue.

Several key factors have contributed to this growth:

In a groundbreaking move, NFL owners have recently approved the entry of private equity firms to buy into NFL clubs passively for the first time ever. This historic decision signals a significant shift in the landscape of sports ownership and investment. The inclusion of private equity not only opens a new avenue for capital infusion but also has the potential to dramatically increase the valuations of NFL franchises.